Companies, organisations and even personalities rely on the power of virality on social media. Virality is one of the main indicators whether their brand is effective or not. To become viral – to be shared, liked and commented on – the content published on a social platform must have a certain quality to catch on like wildfire. Video marketing has become one of the most effective and inexpensive ways to promote a brand.
And why not? Artists and musicians realise what video does for their music (the birth of MTV) and how it created a stronger and more immediate impact for the consumers. Videos allow a complete visual communication and help build emotional connections with people. Compared to image and text, video is a completely different method of engaging audiences since the amount of information it can display in a second outweighs the amount of information that is read. According to Forbes, two of the top 7 social media marketing trends to dominate 2014 are the success of image-centric networks and the rise of micro-video. Instagram, which used to be a photo sharing site, quickly caught on to this trend as they recently released this year their video feature and companies have been creating their unique, 15-second advertisements with it.
Reasons Why Videos Have Become Important To Online Promotion:
- Online video is cost-effective to produce for the value it generates.
- Video increases brand recognition.
- Online videos are inherently viral.
- More people prefer watching videos.
- Videos induce people to stay longer on websites.
- People remember videos.
How Effective Are Videos?
YouTube is the hub of video marketing. This is the platform for unknowns to become household names and obscure companies turn into corporate success stories. Video marketing encourages people to visit, buy and support your brand. It’s an accessible way to reach the audience through video presentation via many social platforms to promote your website or product. In short, videos drive sales.
In conclusion, to say the business world is highly competitive is an understatement. Getting an edge over other business competitors relies on the success of branding. Each company wants their brand to be the customer’s “first choice” in their respective market. Videos for advertising, marketing and promotion can give them the edge they need. Traditional advertising is still very much a part of the marketing strategies businesses employ to promote their brand. But the internet has revolutionised advertising and proved how online advertising through videos is effective.