The 10 Principles At The Heart Of Our Creative Thinking
- Think like a customer.
- If you want to understand how a lion hunts don’t go to the zoo. Go to the jungle.
- If plan “A” fails, remember, you have 25 letters left.
- No one ever succeeds without the help of others.
- Content is king, but marketing is queen and runs the household.
- Logic will get you from A to B. Imagination will take you everywhere.
- Without strategy, content is just stuff, and the world has enough stuff.
- If you can’t explain it simply, you don’t understand it well enough.
- Who said marketing can’t be fun?
- Go the extra mile. It’s never crowded.
What Are Animated Videos Used For?
- Company Website and Introduction.
- Product and/or Service Orientation.
- Product Overviews and Demos.
- Training and e-Learning.
- Recruitment.
- Product and/or Service Launches.
- Social Responsibility Messages.
- Sales Presentations and Business Development.
- Investor Presentations and Relations.
- Video Presentations (an excellent alternative to PowerPoint).
- Trade Shows and Exhibitions.
- Social Media Marketing.
- Video Resume/CV (which you can upload to your LinkedIn Profile).
- Education (School, University or College).
- Start-Up Company Launch.
- New Business Idea Presentation.
- Internal Company Messaging and Procedures.
- Government Policy or Campaign for Public Education.
- Supplier or Key Stakeholder Communication.
- “Difficult to Understand” Process Explained.
Why Are Animated Videos So Important?
- On Google, an indexed video stands a 50 times greater chance of ranking on the first page results than any textual web page.
- On average, a visitor will stay 2 minutes longer on your website when they watch a video.
- Out of more than 600 CEO’s from both large and small companies, an astonishing 73% of CEO’s think marketers lack business credibility and are not the business growth generators they should be, in other words, conventional marketing activities (excluding Animated Explainer Videos) are not converting.
- Video marketing is set to grow at a compound annual growth rate of 59% in the period 2013 to 2017.
- Video has a 400% higher visitor/viewer engagement than static and textual content.
- Video has a 3 times higher email click through rate than conventional emails containing graphics and text only.
- An estimated 90% of users say that seeing a video about a product is helpful in their decision making process.
- The average user spends more than 16 minutes watching online video ads every month.
- Almost 80% of users recall a video ad they viewed in the past 30 days.
- Worldwide video ad spending will reach US$5.4 billion by 2016.
- Nearly 60% of all executives would rather watch video than read text.
- An introductory email that includes a video receives an increase click through rate of 96%.
- In 2014, 76% of marketers plan to increase their use of video marketing.
- By 2016, 67% of the world’s mobile data traffic will be video.
- By 2017, video will be more than 90% of all Internet traffic.
- People remember 50% more with video than when they read text.