The 10 Principles At The Heart Of Our Creative Thinking

  1. Think like a customer.
  2. If you want to understand how a lion hunts don’t go to the zoo. Go to the jungle.
  3. If plan “A” fails, remember, you have 25 letters left.
  4. No one ever succeeds without the help of others.
  5. Content is king, but marketing is queen and runs the household.
  6. Logic will get you from A to B. Imagination will take you everywhere.
  7. Without strategy, content is just stuff, and the world has enough stuff.
  8. If you can’t explain it simply, you don’t understand it well enough.
  9. Who said marketing can’t be fun?
  10. Go the extra mile. It’s never crowded.

What Are Animated Videos Used For?

  • Company Website and Introduction.
  • Product and/or Service Orientation.
  • Product Overviews and Demos.
  • Training and e-Learning.
  • Recruitment.
  • Product and/or Service Launches.
  • Social Responsibility Messages.
  • Sales Presentations and Business Development.
  • Investor Presentations and Relations.
  • Video Presentations (an excellent alternative to PowerPoint).
  • Trade Shows and Exhibitions.
  • Social Media Marketing.
  • Video Resume/CV (which you can upload to your LinkedIn Profile).
  • Education (School, University or College).
  • Start-Up Company Launch.
  • New Business Idea Presentation.
  • Internal Company Messaging and Procedures.
  • Government Policy or Campaign for Public Education.
  • Supplier or Key Stakeholder Communication.
  • “Difficult to Understand” Process Explained.

Why Are Animated Videos So Important?

  • On Google, an indexed video stands a 50 times greater chance of ranking on the first page results than any textual web page.
  • On average, a visitor will stay 2 minutes longer on your website when they watch a video.
  • Out of more than 600 CEO’s from both large and small companies, an astonishing 73% of CEO’s think marketers lack business credibility and are not the business growth generators they should be, in other words, conventional marketing activities (excluding Animated Explainer Videos) are not converting.
  • Video marketing is set to grow at a compound annual growth rate of 59% in the period 2013 to 2017.
  • Video has a 400% higher visitor/viewer engagement than static and textual content.
  • Video has a 3 times higher email click through rate than conventional emails containing graphics and text only.
  • An estimated 90% of users say that seeing a video about a product is helpful in their decision making process.
  • The average user spends more than 16 minutes watching online video ads every month.
  • Almost 80% of users recall a video ad they viewed in the past 30 days.
  • Worldwide video ad spending will reach US$5.4 billion by 2016.
  • Nearly 60% of all executives would rather watch video than read text.
  • An introductory email that includes a video receives an increase click through rate of 96%.
  • In 2014, 76% of marketers plan to increase their use of video marketing.
  • By 2016, 67% of the world’s mobile data traffic will be video.
  • By 2017, video will be more than 90% of all Internet traffic.
  • People remember 50% more with video than when they read text.

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