Video marketing is a method by which images and audio are used to communicate your brand message to your target audience. It’s become an important component of marketing because video resonates with people in way that words on a page or computer screen simply can’t. Check out these stats:
- 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text (Sources: 3M Corporation and Zabisco).
- 40% of people will respond better to visual information than plain text (Source: Zabisco).
Some companies are reluctant to start video marketing because they think it’s too expensive, or too complicated. But they’re really just overthinking the concept. Video doesn’t have to cost a fortune or take a long time to produce. You don’t need expensive equipment to get started either.
It’s amazing how quickly video marketing has evolved, when you stop and think about it. In the beginning, there was television advertising. Creating a 30-second advertisement would cost companies thousands, even hundreds of thousands of dollars to produce. With the advent of YouTube, suddenly small business owners could create inexpensive and effective videos to promote their products and services.
Now the question that needs to be asked is what kind of videos should my company produce? Here are a few specific types to consider:
- Animated Explainer Videos: It may be a cliche, but there’s still truth to it – people do business with people they like and trust. One way to make your company seem more human is to produce videos that provide a glimpse of your culture, operations and what you do. This type of video helps customers develop a sense of privileged insight and investment in a company’s brand and employees, regardless of how big or small the business is. What’s more, potential customers watching animated videos will have their guard down as the very nature of Animated Marketing Videos are fun and it shows the human side of your business. Potential customers won’t feel that you are employing a Hard Sales Pitch, which in most instances will scare them away.
- Testimonials: This is one of the quickest, easiest and cheapest videos to produce. It’s also one of the most powerful, because there’s no better sales person for your company than a satisfied client. Many consumers don’t trust written testimonials on a website, since there’s no way of knowing if the comments are legitimate. But a video is more convincing. If your company holds an event like a workshop, ask some of the participants to record a quick video for you. Or ask to meet your clients at their office, (so it’s not inconvenient for them), and record a quick 30 or 45 second testimonial. Once the video is recorded, you can upload it to YouTube, share it on your social networking sites, and upload it to your company website.
- Video Sales Presentation: If you have a product to sell, a video sales presentation can be a highly effective tool for your business. You don’t even need a “talking head” on camera (although, if you need Animated Talking Head Animation, this option is also available).
- Product Demonstration: Videos are perfect for doing product demonstrations, whether you’re selling complicated technology or a simple cleaning gadget. However, in order to show off your product in the best possible manner, it’s probably wise to hire a video production company. They are the experts and will take care to present your product in way that encourages prospects to buy.
- Instructional Videos: Once your customers have seen your product in action, an instructional video can help them learn and master how to use it. This type of video also works if you have a service to sell.
If you’re still not sure that your company should engage in video marketing, here’s one last statistic that should help convince you:
- Viewers are 85% more likely to purchase a product after watching a product video (Source: Internet Retailer).