More Content In Less Time: The attention span of internet users is diminishing every year with the changes in the type of content shared online. Video is the type of digital content that is seeing an increase in its usage, while the length of each piece continues to decrease. People are also watching videos on the go and don’t want to strain their eyes reading text, especially when on a tablet or mobile phone.
Mobile Apps That Help Share And Play Videos Are On The Rise: In 2012 and 2013 the average time spent watching videos doubled on mobile phones and tripled on tablets. Mobile phone chat apps, such as Facebook messenger and WhatsApp continue to captivate people and increase their worldwide user bases. Fifty billion messages will be sent in 2014 through these apps, according to ibtimes.co.uk. And most of these messages will be in a video format.
Storytelling Through Explainer Videos Is A Rising Trend: The new trend of explainer videos that use either animation or actual people to do the storytelling has risen exponentially in recent times. This type of video is perfect for promoting products and services because they are short, entertaining and convey your marketing message in a unique way.
Videos In Emails Improve Click Through Rates: By simply mentioning the word ‘video’ in an email subject line, click-through rates were increased 13 percent, according to the 2012 Experian Digital Marketing Trend Report.
Popular Video Formats: Some of the most popular video formats that generate user engagement or increase brand visibility are:
- Video Testimonials
- Product Demos
- About Us Videos
- Instructional Videos
- Video Tutorials
- Animated Videos
- Creative Videos With Elements Of Humour